DENIM JACKETS COLLECTION
SPRING - SUMMER 2021
DRAWING THE ESSENTIAL
We decided to create the BILLYBELT denim jacket one year ago. Top 5 of the men dressing; we thought: "we must get our own!". The challenge of this new design project was to compose a high-quality range suiting for all men.
Many details and yokes consist of a denim jacket. So selecting them means: determining the final style of this range. In BILLYBELT, we have to make some compromises... We have imagined four jackets, and we did it. Every single model was a dilemma in choosing colours and fabrics, but we are very proud, and we hope you are surprised.
SUIT FOR ALL MEN
Not too wide, not too tight. Not too short, not too long. The cut of our shirts has been tested hundreds of times on different men's morphologies. After months of adjustments, we have found the ideal fit.
Each member of the BILLYBELT team has worked on this challenging project. Let's introduce a few of their experience.
Product and Graphic Designer
When I heard that a denim jacket would be my new design project, I was very excited! I participated in its range proposition, cut and fit optimisation, and final model validation. It offered a wealth of learning opportunities to me!
Marketing & Communication Manager
The denim jacket is a charismatic piece of clothing. My work was to highlight this new range in a singular and beautiful shooting space. So I had to find the perfect contrast, style and point of view to reveal it as it is.
I call our professional network to communicate about the jacket denim arrival. In addition, I help each shop direction by giving technical advice and order services.