Focus on the essentials
Evolve in time with time
Follow your own codes
REFLECT OUR OWN CODES
From past, present and future
We want to bring clothes and accessories for city men and women who appreciate simple things and feel comfortable with continuity. On your hangers or in your drawers, this mindset lives through a white t-shirt, a leather belt, jeans, etc… Our collections are inspired by these core values, and challenge themselves to be both current and timeless without being ruled by trends. For us, it is more important to make it harmonious over time. That's how iconic, elegant and casual pieces are born. Pieces that you could have easily put on yesterday, today, or tomorrow. This longevity is expressed through the durability of our pieces and the pleasure of wearing them. As a result, we are constantly balancing between two worlds to place our collections in the right timelessness.
Our timeless codes come with a singular creativity.
Since the launch of BILLYBELT in 2012, we have always followed the same creative and fundamental approach: to bring simplicity, classic and refined lines with original shapes, colours and material details. Beyond design, this creativity tends to interpret timeless references or create a vision that reinforces our/your clothing universe. And as with every collection, every product and every ambition, we let this creativity flow in our offices, through mood boards, drawings, freehand sketches and 3D models - until these designs come to life in our hands. Then our creative approach switches to focus on comfort, finishes and the right cuts and colours. From samples to samples, from prototypes to prototypes, from tests to tests and from doubts to favourites: our collections are finally waking up!
EMBODY THE MOMENT AND THE LONG TERM
Detach from time while being anchored in the present
In BILLYBELT's universe, past, future and present converge. We decide to adjust some of these time references so that you can enjoy each product from the moment you first fall in love with it and throughout your life, day by day. Cutting out time means understanding and answering what the term 'basic' means to you. Is it a simple and sober cloth? Is it a type of product that suits all kinds of colours and fancies? Is it a cut that fits you well in all circumstances? Or is it an item of clothing that can pass through the ages? For us, a timeless piece must combine all of these points, but it must also be able to stand out subtly to please your everyday. Anchoring ourselves in the present means that we focus on the technical evolution of textiles, searching more sustainable, responsible materials, good manufacturing and diversified modern weaves (the slubbed texture of our t-shirts, the relief play with the pique knit of our socks and t-shirts, the waxed cotton for a more original texture on our belts). It's a way of revisiting our wardrobe classics to make them ever more contemporary.
TO BE BOTH RATIONAL AND POSITIVE
Less is more according to Billybelt.
Nowadays, the textile industry and ready-to-wear brands have to be responsible for their offer. That's why we are already acting in the "LESS IS MORE" movement. The timelessness of our collections allows you to dress better with less. The collections are made up of basics and essentials that can be worn over time without getting tired. Our material choices and designs lead us to a smaller, fairer and more qualitative production to avoid raw material wasting, overstocking or early wear and tear. For example, a standard white t-shirt has a density of 120gr/m², ours is 220gr/m². The denser it is, the less worn it can get. We are aware of the trends towards more responsible fashion and every day we hope to get closer to them.
A TIMELESS, REASSURING UNIVERSE, CAREFULLY REVISITED, TO PLEASE ALL INDEPENDENT CITY DWELLERS
KNOW HOW TO EVOLVE IN A COHERENT AND RECEPTIVE WAY
The coherence in our collections
Timelessness also means using classic, aesthetic and practical materials and details. Yes! For us, an accessory or garment must be beautiful in the first place and practical/useful in the second time.
This is why we have been working for years with :
for people and the planet
for comfort and softness
for longevity and patina
for simplicity of use
We also add these elements for more comfort:
Improving our collections
Here is the evolution of your feedback and the actions we have taken to respond positively to your comments. You will also find aesthetic developments of products that our customers liked.
"I like your boxer shorts and that they are organic, but I think it's a shame that the elastics don't hold up over time...even though the fabric is still in very good condition. As a consequence, the boxer shorts don't fit on the hips anymore."
IMPROVED BOXER SHORTS.
The elastic has been reworked to make it more resistant. It is sewn directly onto the inner edge of the boxer shorts.
"So good product that I ordered two of them. Nice to wear, jock strap efficient!"
First version :
EVOLUTION OF WEEKENDER.
Last version :
First version :
Revised cut and finishes:
The coat is fully padded.
We've also put press studs in addition to the zip for extra protection and a better style.
We've improved the pockets with 2 outer pockets with press studs, a new outer chest pocket and 1 inner zipped pocket.
EVOLUTION OF COATS.
Last version :
"This is exactly the type of coat I was looking for: quite "thin" (in the sense that you don't look like a snowman with the coat over you), warm, and most of all, waterproof! I love the colour, which takes us out of the depressing winter colours, and the little logo is nice. I'm a tall, thin person (6’1 / 187cm) and the S fits me perfectly."