THE BRAND

SIMPLICITY

Focus on the essentials

CONTEMPORANEITY

Evolve in time with time

WILL

Follow your own codes

REFLECT OUR OWN CODES

From past, present and future

We want to bring clothes and accessories for city men and women who appreciate simple things and feel comfortable with continuity. On your hangers or in your drawers, this mindset lives through a white t-shirt, a leather belt, jeans, etc… Our collections are inspired by these core values, and challenge themselves to be both current and timeless without being ruled by trends. For us, it is more important to make it harmonious over time. That's how iconic, elegant and casual pieces are born. Pieces that you could have easily put on yesterday, today, or tomorrow. This longevity is expressed through the durability of our pieces and the pleasure of wearing them. As a result, we are constantly balancing between two worlds to place our collections in the right timelessness.  

CREATIVE OMNIPRESENCE

Our timeless codes come with a singular creativity.

Since the launch of BILLYBELT in 2012, we have always followed the same creative and fundamental approach: to bring simplicity, classic and refined lines with original shapes, colours and material details. Beyond design, this creativity tends to interpret timeless references or create a vision that reinforces our/your clothing universe. And as with every collection, every product and every ambition, we let this creativity flow in our offices, through mood boards, drawings, freehand sketches and 3D models - until these designs come to life in our hands. Then our creative approach switches to focus on comfort, finishes and the right cuts and colours. From samples to samples, from prototypes to prototypes, from tests to tests and from doubts to favourites: our collections are finally waking up! 

EMBODY THE MOMENT AND THE LONG TERM

Detach from time while being anchored in the present

In BILLYBELT's universe, past, future and present converge. We decide to adjust some of these time references so that you can enjoy each product from the moment you first fall in love with it and throughout your life, day by day. Cutting out time means understanding and answering what the term 'basic' means to you. Is it a simple and sober cloth? Is it a type of product that suits all kinds of colours and fancies? Is it a cut that fits you well in all circumstances? Or is it an item of clothing that can pass through the ages? For us, a timeless piece must combine all of these points, but it must also be able to stand out subtly to please your everyday. Anchoring ourselves in the present means that we focus on the technical evolution of textiles, searching more sustainable, responsible materials, good manufacturing and diversified modern weaves (the slubbed texture of our t-shirts, the relief play with the pique knit of our socks and t-shirts, the waxed cotton for a more original texture on our belts). It's a way of revisiting our wardrobe classics to make them ever more contemporary. 

TO BE BOTH RATIONAL AND POSITIVE

Less is more according to Billybelt.  

Nowadays, the textile industry and ready-to-wear brands have to be responsible for their offer. That's why we are already acting in the "LESS IS MORE" movement. The timelessness of our collections allows you to dress better with less. The collections are made up of basics and essentials that can be worn over time without getting tired. Our material choices and designs lead us to a smaller, fairer and more qualitative production to avoid raw material wasting, overstocking or early wear and tear. For example, a standard white t-shirt has a density of 120gr/m², ours is 220gr/m². The more dense it is, the less worned it can gets. We are aware of the trends towards more responsible fashion and every day we hope to get closer to them.  

A TIMELESS, REASSURING UNIVERSE, CAREFULLY REVISITED, TO PLEASE ALL INDEPENDENT CITY DWELLERS

KNOW HOW TO EVOLVE IN A COHERENT AND RECEPTIVE WAY

The coherence in our collections

Timelessness also means using classic, aesthetic and practical materials and details. Yes! For us, an accessory or garment must be beautiful in the first place and practical/useful in the second time.

This is why we have been working for years with :

RUBBER

for modernity

ORGANIC COTTON

for people and the planet

COMBED COTTON

for comfort and softness

LEATHER

for longevity and patina

ELASTIC

for simplicity of use